What theories/models are out there that help explain health behaviors? How about the Transtheoretical Model and Stages of Changes? Theory of Reasoned Action and Theory of Planned Behavior? Social Cognitive Theory? Health Belief Model?
If you'd like to see how you can utilize them to help you plan your health promotion programs, take a look at Theory at a Glance: A Guide for Health Promotion Practice (pdf) from the National Cancer Institute.
Or, if you're feeling really motivated, there's a great book by Glanz, Rimer, and Lewis, Health Behavior and Health Education: Theory, Research, and Practice. It's available from Amazon.com: http://www.amazon.com/gp/product/0787957151
Cheers!
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